But it don’t sing or dance, and it don’t walk. Something something something rhymes with talk. Something something something truuuuuuUUUUUUUEEEEE.
I’m not sure if it actually goes like that. But I think it’s something to that effect.
Anyways, recently Microsoft has been coming under a bit of fire regarding it’s latest commercial.
Basically, if you don’t feel like watching it (although I recommend that you do) it involves a run-of-the-mill girl looking for a new laptop. Within a budget of 1000$, which effectively rules out Macs. She seems out of touch with technology, so Linux is out of the question, and that leaves Windows.
Now, I don’t need to tell you that this garnered a lot of interest in the Mac vs. PC vs. Linux debates. Mac users from all over called in to popular tech websites offering her a Mac. Some users even asked for unbiased reviews from a regular user. Surely, they claim, that *insert_os* will prove superior once and for all!
So they began to track her down.
And they ran into a spot of trouble. It seems run-of-the-mill Lauren, is really trying-to-be-an-actor Lauren. When that bit of news came out, Mac fanboys everywhere went “OH. Well THAT explains it. ” And of course, to a degree, they’re right. Microsoft clearly paid her to do the commercial and model it after a regular person right? Make it seem like those reality shows we all seem to love.
Wrong. Lauren signed up for a Marketing and Research job about laptops. Microsoft tricked her alright, by not telling her that she was supposed to be buying a laptop. So Lauren didn’t know that she was buying laptop for a national commercial. Yet. Microsoft had her sign an NDA about her experience with the HP Laptop, which, while not the brightest move to satiate rabid fanboys, is the brightest move to secure your marketing partners future work with you.
Essentially what people are arguing about is the validity of the whole situation. Clearly Lauren is just an actor.
Or is she?
Lets take a look at what Lauren wants shall we?
- Laptop
- Speed
- Comfortable Keyboard
- 17in screen
Here’s what my sister wanted from a computer
- Laptop
- Fast
- Comfortable
- Cheap
Either Microsoft suddenly has down-to-earth writers, or Lauren told them what she really wanted from a laptop. She doesn’t know how much RAM your computer should use when idle, she doesn’t know what crapware is, she probably runs a blacklist firewall/av and she clearly doesn’t know what 4-4-4-12 times are.
Newsflash. Most don’t.
Lauren’s wants perfectly gibe with what the average PC user wants. And so does Laurens knowledge.
You can claim that Microsoft targets the uninformed, but in truth, they target everyone. Forget Sarah Palin, Microsoft is the true Joe six-pack.
I’ve always had a love/hate relationship with Microsoft, but I’ve always had nothing but respect for them, as I have with Apple. But Microsoft has made smarter marketing decisions than Apple ever could.
Further reading:
http://i.gizmodo.com/5190861/we-found-microsofts-lauren-and-shes-an-actress
http://laurendelong.com/News.htm
http://i.gizmodo.com/5186672/microsoft-marketing-team-now-exclusively-advised-by-internet-commenters-but-it-works